PENYULUHAN STRATEGI PEMASARAN BERAS ORGANIK DI DESA LAMEDAI KECAMATAN TANGGETADA KABUPATEN KOLAKA
DOI:
https://doi.org/10.53363/bw.v3i2.192Keywords:
Beras organik, penyuluhan pertanian, strategi pemasaran, Organic Rice, Marketing StrategyAbstract
Organic rice has good business opportunities to develop as consumers will get health benefits while producers will get better profits through higher selling prices. The marketing strategy that can be implemented in the marketing of organic rice is to use advances in information technology to promote organic rice, inform about the advantages and benefits of organic rice and obtain market information by using social media and other digital media. Apart from setting up a marketing strategy, it is also necessary to analyze internal factors and external factors. The internal marketing factors are the product mix to be marketed, the price mix, the promotion mix and the sales outlet mix. While the external factors that need to be analyzed are economic force, social, cultural, demographic and environmental forces, political, governmental and legal forces, as well as technological forces
Downloads
References
Arifianto, B. D., & Widyasari, W. (2013). Media Promosi Berbasis Teknologi Bagi Produsen Beras Organik di Klaten. In Program Studi Ilmu Komunikasi Fakultas ISIPOL Universitas Muhammadiyah Yogyakarta. https://shodhganga.inflibnet.ac.in/jspui/handle/10603/7385
Dwiastuty, A. R. N., Sadeli, A. H., -, S. F., & -, N. S. (2020). Strategi Pemasaran Beras Organik Di Gapoktan Simpatik Tasikmalaya. JURNAL MANAJEMEN AGRIBISNIS (Journal Of Agribusiness Management), 8(1), 1. https://doi.org/10.24843/jma.2020.v08.i01.p01
Fariyanti, A., Kusnadi, N., Atmakusuma, J., & Farmayanti, N. (2011). Efisiensi Produksi Padi sehat dan Non Organik di Kabupaten Bogor. Prosiding Seminar Penelitian Unggulan Departemen Agribisnis, 79–96.
Hasibuan, F., Sayamar, E., & Yulida, R. (2016). Peran Penyuluhan dalam Pemberdayaan Petani Kelapa Sawit Pola Swadaya Di Desa Sungai Buluh Kecamatan Singingi Hilir Kabupaten Kuantan Singingi.
Helviani. (2021). Analisis Hubungan Bauran Pemasaran dengan Nilai Penjualan Pembibitan Jati (Tectona grandis) di CV Mitra Perapi Desa Anaiwoi Kecamatan Tanggetada Kabupaten Kolaka. Agrimor, 6(2), 60–64. https://doi.org/10.32938/ag.v6i2.1276
IFOAM. (2008). The World of Organic Agriculture Statistics & Emerging Trends 2008. Jurnal Forum Penelitian Agro Ekonomi, 30(2).
Juliatmaja, A. W., & Helviani. (2023). Penyuluhan Terhadap Petani Swadaya Kelapa Sawit Guna Peningkatan Ekonomi Masyarakat Desa Anaiwoi Kecamatan Tanggetada Kabupaten Kolaka. 3(1), 32–37. https://doi.org/10.54259/pakmas.v3i1.1604
Maulida, S., Hamdani, & Budiwati, N. (2020). Strategi Pemasaran Beras Organik “ Padi Mas Mulia ” Di Desa Teluk Limbung Kecamatan Babirik Kabupaten Hulu Sungai Utara ( Studi Kasus Gapoktan Usaha Bersama ). Frontier Agribisnis, 4(4), 25–34.
Sadono, D. (2008). Pemberdayaan Petani: Paradigma Baru Penyuluhan Pertanian di Indonesia. Jurnal Penyuluhan, 4(1). https://doi.org/10.25015/penyuluhan.v4i1.2170
Sholehah, N. A., Nasirudin, M., & Naim, M. A. (2021). Strategi Pemasaran Beras Organik di Desa Bareng Kecamatan Bareng Kabupaten Jombang. Sigmagri, 1(02), 93–101. https://doi.org/10.32764/sigmagri.v1i02.643
Subikha, I., Santoso, T. I., & Karto, K. (2022). Strategi Pemasaran Beras (Oryza sativa, L.) Organik Pada Kelompok Tani Sri Makmur III di Desa Krasak Kecamatan Jatibarang Kabupaten Indramayu. Agri Wiralodra, 14(1), 16–25. https://doi.org/10.31943/agriwiralodra.v14i1.45
Tyas, W., Baga, L. M., & Kilat Adhi, A. (2022). Strategi Pengembangan Usaha Padi Organik (Studi Kasus?: Gapoktan Sumber Makmur, Kabupaten Oku Timur Sumatera Selatan). Jurnal Agribisnis Indonesia, 10(2), 362–374. https://doi.org/10.29244/jai.2022.10.2.362-374
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Doddy Ismunandar Bahari, Masitah, Helviani, Nursalam, Yuli Purbaningsih, Hasbiadi, Campina Illa Prihantini, Syahri Wahyuni, Dewi
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
