PELATIHAN INOVASI DAN PEMASARAN ONLINE NUGGET PISANG UPAYA PENINGKATAN EKONOMI MASYARAKAT DESA CIHERANG KECAMATAN GUNUNG SARI KABUPATEN SERANG

Authors

  • Listiawati Listiawati Universitas Bina Bangsa
  • Diah Permata Sari Universitas Bina Bangsa
  • Rani Sri Sumarsih Universitas Bina Bangsa

DOI:

https://doi.org/10.53363/bw.v3i2.193

Keywords:

Banana Nugget, Ciherang Village, Online Marketing, Training, Desa Ciherang, Nugget Pisang, Pemasaran Online, Pelatihan

Abstract

The problem in CiCiherang Village is the abundance of bananas, but the lack of innovation and marketing still relies on conventional methods. One of the objectives of this activity is to improve the local economy by optimizing superior products. The method used is descriptive qualitative. This research resulted in the training "Online marketing training activities in the industrial era 4.0 and the manufacture of MSME products as an effort to improve the economy of the Ciherang Village community

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References

Kotler & Keller. 2014. Marketing Management 14th Edition. Upper Saddle River: Pearson Education.

Anggraini. Haryanti. Hayat. Pengembangan Usaha Mikro Kecil Dan Menengah.Online di akses tanggal 1 September 2021. https://media.neliti.com/media/publications/75851-ID- pengembangan-usaha-mikro-kecil-dan-menen.pdf

Widyawati. Aziz. Pemberdayaan Ekonomi Masyarakat Melalui Pelatihan Industri Pengolahan Buah-Buahan Berbasis Manajemen Agrowisata. Online di akses tanggal 1 September 2021. http://digilib.uinsgd.ac.id/29417/1/Deni%20-%20Laporan%20PKM%202018.pdf

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Published

2023-06-06

How to Cite

Listiawati, L., Sari, D. P. ., & Sumarsih, R. S. . (2023). PELATIHAN INOVASI DAN PEMASARAN ONLINE NUGGET PISANG UPAYA PENINGKATAN EKONOMI MASYARAKAT DESA CIHERANG KECAMATAN GUNUNG SARI KABUPATEN SERANG. Batara Wisnu : Indonesian Journal of Community Services, 3(2), 376–385. https://doi.org/10.53363/bw.v3i2.193