PENGUATAN UMKM MELALUI PENINGKATAN LITERASI HUKUM TERHADAP ERLINDUNGAN HAK MEREK DI DESA PAMANUK KABUPATEN SERANG

Uli Wildan  Nuryanto; Mohammad  Hifni; Desty Endrawati  Subroto; Rizky Dwi  Prayoga; Sifa  Faujiah; Sherly  Paulina; Kamsin Kamsin; Syihabudin Syihabudin

doi:10.53363/bw.v3i2.206

Authors

Uli Wildan Nuryanto Universitas Bina Bangsa
Mohammad Hifni Universitas Bina Bangsa
Desty Endrawati Subroto Universitas Bina Bangsa
Rizky Dwi Prayoga Universitas Bina Bangsa
Sifa Faujiah Universitas Bina Bangsa
Sherly Paulina Universitas Bina Bangsa
Kamsin Kamsin Universitas Bina Bangsa
Syihabudin Syihabudin Universitas Bina Bangsa

DOI:

https://doi.org/10.53363/bw.v3i2.206

Keywords:

Desa Pamanuk, UMKM, Perlindungan Hak Merek, Literasi Hukum, Pamanuk Village, MSMEs, Brand Right Protection, Legal Literacy

Abstract

The potential of MSMEs in Pamanuk Village, Carenang District, Serang Regency has the potential to improve the welfare of the surrounding community. However, unfortunately there are still many limitations possessed by MSME players, especially those operating in the micro sector, which means that the competitiveness of these MSMEs is weak. One of the results of observations and empirical studies in the field was that one of the weaknesses came from weak knowledge related to legal literacy and halal certification. For this reason, this research was carried out with the aim of providing understanding to MSME players regarding the legal entity status that MSMEs can have also how to obtain halal certification for those operating in the food and beverage sector. The method used is counseling and training for community groups as MSME actors who will later provide education to other communities about the procedures for obtaining legal entity status and brand right protection. The results of the research show that there have been significant changes in the benefits of managing legal entities in the MSME sector and in increasing the knowledge of MSME actors in Pamanuk Village

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