PEMBERDAYAAN KEMAMPUAN UMKM DALAM BERADAPTASI DENGAN PERKEMBANGAN INDUSTRI 4.0 DI DESA JAYAGIRI KECAMATAN LEMBANG

Authors

  • Agus Kusmana Universitas Pembangunan Nasional “Veteran” Jakarta
  • Syarif Ali Universitas Pembangunan Nasional “Veteran” Jakarta
  • Iwan Kresna Setiadi Universitas Pembangunan Nasional “Veteran” Jakarta
  • Sumilir Sumilir Universitas Pembangunan Nasional “Veteran” Jakarta

DOI:

https://doi.org/10.53363/bw.v3i3.222

Keywords:

UMKM, Pemasaran digital , MSMEs, Digital marketing

Abstract

Residents in Jayagiri Village, Lembang District, West Bandung work as laborers, entrepreneurs, hotel employees and civil servants. The potential commodity in this area is tourism potential. So that marketing can be done quickly, whether they like it or not, MSMEs must even use internet-based technology to market their products. Based on this reality, efforts to overcome problems in this business for MSME players, the next stage is to prepare so that MSME players can be independent and can create digital marketing. This is done by providing training and guidance on creating digital marketing including, (1) providing an understanding of creating targeted digital marketing; (2) partners are able to create good digital marketing; (3) Creating a productive society and having additional income to support the family economy. The methods used in digital marketing training are (1) counseling/socialization; (2) training in making business plans; (3) monitoring and mentoring

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References

Agung, Adiono, 2011, Peran E-commerce Untuk Meningkatkan Daya Saing UKM, Bandung. STIE-INABA

Departemen Koperasi RI, 2013, Perkembangan Data Usaha Mikro, Kecil, dan Menengah Tahun 2011-2012, www.depkop.go.id, di akses 20 April 2018

Dinkopumkm.semarangkota.go.id , 2013, Prduk UMKM dan Koperasi Dipamerkan, diakses 20 April 2018.

William J. Stanton , 1991, Fundamentals of marketing, edition 9, McGraw-Hill

Philip Kotler, Gary Armstrong, 2010, Principles of Marketing, Second European Edition,

Prentice Hall

http://bisnisukm.com/strategi-pemasaran-bisnis-melalui-internet-marketing.html

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Published

2023-12-12

How to Cite

Kusmana, A. ., Ali, S. ., Setiadi, I. K. ., & Sumilir, S. (2023). PEMBERDAYAAN KEMAMPUAN UMKM DALAM BERADAPTASI DENGAN PERKEMBANGAN INDUSTRI 4.0 DI DESA JAYAGIRI KECAMATAN LEMBANG. Batara Wisnu : Indonesian Journal of Community Services, 3(3), 584–592. https://doi.org/10.53363/bw.v3i3.222