IMPLEMENTASI STRATEGI PEMASARAN DAN PEMBUKUAN PENJUALAN BAGI PELAKU UMKM DI KOTA PALEMBANG PROVINSI SUMATERA SELATAN

Triana Agustini; Widarti Widarti

doi:10.53363/bw.v5i1.385

Authors

Triana Agustini Universitas Tamansiswa Palembang
Widarti Widarti Universitas Tamansiswa Palembang

DOI:

https://doi.org/10.53363/bw.v5i1.385

Keywords:

marketing strategy, sales bookkeeping, UMKM, strategi pemasaran, pembukuan penjualan, pelaku UMKM

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in driving regional economic growth, including in Palembang City. Community service carried out by the Faculty of Economics aims to foster interest and see direct practice regarding the implementation of marketing strategies and sales bookkeeping for MSME partners in Palembang City. Community service is carried out by conducting direct visits by the Faculty of Economics, Tamansiswa University of Palembang to MSMEs in Palembang City. The implementation method in this activity is a workshop providing training and counseling to MSME partners. The results of the workshop activities have been carried out well and are quite relevant. The workshop participants, namely MSME actors in Palembang City, were enthusiastic about participating in this activity. With the workshop activities, participants have knowledge, new insights, and understanding regarding the implementation of marketing strategies and sales bookkeeping that can be practiced for product marketing and sales.

Downloads

Download data is not yet available.

References

Desfitrina, D., Zulfadhli, Z., & Agustini, T. (2021). Strategi Bisnis Pada Kinerja Perusahaan Era Covid-19. JURISMA : Jurnal Riset Bisnis & Manajemen, 11(2), 158–183. https://doi.org/10.34010/jurisma.v11i2.3839

Dewi, M., Hubeis, M., & Riani, E. (2020). Strategi Pemasaran UMKM Dalam Meningkatkan Daya Saing di Pasar Ritel Modern Carrefour ( Kasus PT MadaniFood , Jakarta ). Manajemen IKM, 15(1), 77–83.

Dewi, N. N., & Fittriya, N. L. (2021). Pengabdian Kepada Masyarakat Pengelolaan Keuangan Bagi Usaha Kecil Menengah Di Desa Wonoayu Kabupaten Sidoarjo. Jurnal Karya Abdi Masyarakat, 5(1), 139–145. https://online-journal.unja.ac.id/JKAM/article/view/13843

Hutabarat, M. I. (2022). Pengaruh ROA, Pertumbuhan Penjualan, Likuiditas dan Ukuran Perusahaan terhadap Struktur Modal Perusahaan Manufaktur Sektor Makanan dan Minuman di BEI. Owner, 6(1), 348–358. https://doi.org/10.33395/owner.v6i1.589

Hutabarat, M. I., Firmansyah, E., Sitompul, S., Loo, P., Harahap, N. D., & Zai, F. Y. (2022). Meningkatkan Kesadaran Kaum Muda dengan Memahami Penghasilan Tidak Kena Pajak bagi Siswa SMA Swasta Indonesia Membangun Medan. Bima Abdi: Jurnal Pengabdian Masyarakat, 2(1), 40–48. https://doi.org/10.53299/bajpm.v2i1.126

Hutabarat, M. I., Harahap, S., Wulandari, I., & Ervina, N. (2025). Analisis Sistem Informasi Akuntansi, Kualitas Laporan Keuangan, dan Efektivitas Pengambilan Keputusan terhadap Kinerja UMKM. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 6(1), 119–128. https://core.ac.uk/download/pdf/153523699.pdf

Hutabarat, M. I., Junaidi, J., & Saleh Sitompul. (2023). Pelatihan Perhitungan Harga Pokok Produksi Bagi Usaha Raja Burger dan Kebab. Joong-Ki : Jurnal Pengabdian Masyarakat, 2(2), 386–391. https://doi.org/10.56799/joongki.v2i2.1663

Hutabarat, M. I., Widiyastuti, T., Duffin, & Ervina, N. (2024). Analysis of the Influence of the Ability to Prepare Financial Reports, Financial Literacy and Financial Inclusion on the Financial Performance of MSMES. Ilomata International Journal of Tax and Accounting, 5(2), 519–534. https://doi.org/10.61194/ijtc.v5i2.1170

Masruroh, S., Wahyono, D., Muhaimin, Katjina, H., & Judijanto, L. (2023). Pengaruh Digital Marketing, Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Siti. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(6), 2464–2471. https://doi.org/10.37641/jikes.v3i1.1792

Munthay, S. F., & Sembiring, M. (2024). Pengaruh Literasi Keuangan Dan Inklusi Keuangan Terhadap Pengelolaan Keuangan UMKM Di Kecamatan Kisaran Barat Kabupaten Asahan. Owner: Riset & Jurnal Akuntansi, 8(1), 22–35.

Muslimin, Zainuddin, Z., & Saputra, M. K. (2022). STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA USAHA UMKM SEDERHANA (Studi Kasus Desa Konda Kec. Konda). Sultra Journal of Economic and Business, 3(2), 132–149.

Novita, Y. (2024). Pengaruh E-Commerce , Digital Marketing , Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Generasi Milenial. JEMSI, 10(5), 3004–3011.

Novita, Y. (2025). Analisis Strategi Pemasaran Digital dalam Mendorong Pertumbuhan Usaha Kewirausahaan Sosial. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi) Available, 11(2), 774–781. https://online-journal.unja.ac.id/JKAM/article/view/13843

Ria, & Digdowiseiso, K. (2023). Pelatihan pembukuan sederhana bagi pelaku umkm di kelurahan jaticempaka kota bekasi. Jurnal Abdimas, 4(1), 633–641.

Risdwiyanto, A., Sulaeman, M. M., & Rachman, A. (2023). Sustainable Digital Marketing Strategy for Long-Term Growth of MSMEs. Journal of Contemporary Administration and Management (ADMAN, 1(3), 180–186.

Wahyono, D., Windarto, G. J., Tulim, A., & Suprihartin, Y. (2023). Pengaruh Komunikasi Pemasaran, Kepercayaan, Dan Kepuasan Terhadap Tingkat Loyalitas Pelanggan. JEMSI, 4(1), 1–9. https://pesquisa.bvsalud.org/portal/resource/en/mdl-20203177951%0Ahttp://dx.doi.org/10.1038/s41562-020-0887-9%0Ahttps://doi.org/10.1080/13669877.2020.1758193%0Ahttp://sersc.org/journals/index.php/IJAST/article

Widiarta, I. P. G. D., Anindyasari, D., Qamara, C., & Aprylasari, D. (2025). Community Empowerment and Sustainable Economic Development in Karang Tunggal Village, East Kalimantan. Jurnal Pelayanan Dan Pengabdian Masyarakat Indonesia, 4(1), 6–14.

Widiarta, I. P. G. D., Anindyasari, D., & Wahyuningtyas, A. N. (2024). Mouth on the Purchase Intention of Frozen Meat Products. AGRIWAR JOURNAL, 4(2), 98–107.

Widiarta, I. P. G. D., Suarna, I. W., & Suryani, N. N. (2021). Development Strategy of Bali Cattle Business Towards Sustainable Rural Economy. International Journal of Life Sciences, 5(2), 36–47.