PERBAIKAN KUALITAS KEMASAN DAN LABELISASI PRODUK DALAM OPTIMALISASI STRATEGI PEMASARAN PRODUK ANEKA KERIPIK PADA UMKM SUKARENA – CIOMAS

Puspita Maelani; Dina Khairuna Siregar; Amyati Amyati; Dini Martinda  Lestari

doi:10.53363/bw.v5i2.393

Authors

Puspita Maelani Universitas Bina Bangsa
Dina Khairuna Siregar Universitas Bina Bangsa
Amyati Amyati Universitas Bina Bangsa
Dini Martinda Lestari Universitas Bina Bangsa

DOI:

https://doi.org/10.53363/bw.v5i2.393

Keywords:

Packaging, Logo Labeling, Online Marketing, MSMEs, Kemasan, Pelabelan Logo, Pemasaran Online, UMKM

Abstract

Sukarena village is a village where there are several business groups/SUMKM with a variety of different products. On the way, business groups in Sukarena face various obstacles and constraints, namely packaging that still uses plastic which is damaged and marketing that is still traditional, namely still sold directly to consumers or entrusted to shops that want to sell their products. To be able to solve the obstacles faced, the service team conducted training by providing knowledge about quality packaging using special food safe plastics and with a long delivery range, and providing product innovation training according to market needs, labeling product logos and online marketing using social media palftorm.

Downloads

Download data is not yet available.

References

Andreas Suwandi, Susanti, & Nisrina. (2023). Pengembangan Logo pada Produk sebagai branding UMKM di Desa Wisata Kertarahayu. Jurnal Of Torism and Creativity, 7(2).

Arif Zunaidi. (2024). Metodologi Pengabdian Kepada Masyarakat (Umi Safangati Hidayatun, Ed.). Yayasan Putra Adi Dharma.

Gina Sonia, & Asep Lukman Hamid. (2023). Strategi Pengabdian Kepada Masyarakat dalam Pengembangan Lembaga Pendidikan yang Berkelanjutan di Kampus Ma’had Aisyah Bogor. ADDABANI, 1(1).

Kusnandar, Harisudin, Kunto Adi, Isti Khomah, Rr. Aulia Qonita, Erlyna Wida Riptanti, & Nuning Setyowati. (2021). PERBAIKAN KEMASAN SEBAGAI UPAYA MENINGKATKAN DAYA SAING PRODUK UKM MURNI SNACK. Jurnal Pengabdian Kepada Masayarakat, 4(2), 320–327.

Lestari Ambarini, Nana Trisnawati, & Marhalinda. (2024). Inovasi Produk Pada UMKM Bisnis Kuliner Di Pasar Pagi Pejuang Bekasi. Jurnal IKRAITH-ABDIMAS , 8(1).

Nurani, & Eni Widhajati. (2019). Strategi Pemasaran Online Terhadap Peningkatan Penjualan UMKM Di PLUT KUMKM Tulungagung. Jurnal BENEFIT, 6(1).

Nurul Ainun, Rian Maming, & Altri Wahida. (2023). PENTINGNYA PERAN LOGO DALAM MEMBANGUN BRANDING PADA UMKM. Jurnal Ekonomi Dan Ekonomi Syariah, 6(1).

Salman Al Farisi, Muhammad Iqbal Fasa, & Suharto. (2022). PERAN UMKM (USAHA MIKRO KECIL MENENGAH) DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT. Jurnal Dinamika Ekonomi Syariah, 9(2).

Sulaeman. (2023). PERBANDINGAN TINGKAT PENDAPATAN UMKM DI MASA PANDEMI DAN PASCA COVID-19 (Studi Kasus Di Objek Wisata Loang Baloq Kota Mataram). Jurnal Ekonomi, Manajemen, Bisnis Dan Akuntansi, 2(4).