IMPLEMENTASI STRATEGI VALUE CHAIN REENGINEERING UNTUK MEMPERKUAT RESILIENSI USAHA MIKRO PADA MICROSTOCK GOLDEN BITES

Gustaf Naufan Febrianto; Ulfi Pristiana; Angga Dutahatmaja; Ida Ayu Sri Brahmayanti; Slamet Riyadi

doi:10.53363/bw.v5i2.423

Authors

Gustaf Naufan Febrianto Universitas 17 Agustus 1945 Surabaya
Ulfi Pristiana Universitas 17 Agustus 1945 Surabaya
Angga Dutahatmaja Universitas 17 Agustus 1945 Surabaya
Ida Ayu Sri Brahmayanti Universitas 17 Agustus 1945 Surabaya
Slamet Riyadi Universitas 17 Agustus 1945 Surabaya

DOI:

https://doi.org/10.53363/bw.v5i2.423

Keywords:

STRATEGI VALUE CHAIN, RESILIENSI USAHA MIKRO

Abstract

Micro-enterprises like Microstock Golden Bites face challenges in maintaining business sustainability due to low value chain efficiency. Increasing competitiveness through value chain optimization is crucial for strengthening business resilience amidst intense market competition.Objective Implementing a Value Chain Reengineering strategy to increase operational efficiency, strengthen competitiveness, and enhance the resilience of micro-enterprises through improvements to production, distribution, and marketing processes.

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