Pemberdayaan Ekonomi Keluarga Melalui Pelatihan Kue Kering Bagi Ibu Rumah Tangga (Irt) di Desa Kendayakan, Kecamata Kragilan, Kabupaten Serang

Abstract

Empowering housewives through the development of home-based businesses is one of the efforts to improve family economic independence and welfare. This community empowerment activity was conducted in Kendayakan Village, Kragilan District, Serang Regency, with the aim of improving the knowledge and skills of housewives in developing a productive and sustainable cookie business. The problems identified indicated a gap between production skills and business management capabilities, particularly in product packaging, branding, digital marketing, pricing, and financial record-keeping. The method used was the Participatory Learning and Action (PLA) approach combined with practical training and continuous mentoring. The activities consisted of preparation, delivery of educational materials, production and product development practices, packaging and branding, digital marketing, basic financial management training, mentoring, and evaluation. The activity focused not only on improving participants' ability to produce cookies but also on developing their capacity to transform production skills into economically valuable business activities. The results showed improvements in participants' knowledge and skills in production, product development, packaging, branding, marketing, and basic financial management. The products produced included several cookie variants with improved marketable packaging, brand identities, product price lists, digital promotional materials, and simple financial record-keeping formats. This activity is expected to serve as an initial step toward strengthening the economic independence of housewives and encouraging the development of micro-enterprises based on the potential of the Kendayakan Village community.