Pendampingan Pemasaran pada UMKM Kelurahan Muggut, Kecamatan Wungu, Kabupaten Madiun
DOI:
https://doi.org/10.53363/bw.v2i2.84Keywords:
Digital, Marketing, Training, Digital Marketing, Pemasaran, PelatihanAbstract
Marketing is carried out in order to introduce products and services to potential consumers. MSMEs as supporting the country's economy also need marketing media to increase interest in potential buyers. This community service program is carried out on MSMEs in Madiun Regency, namely the Bengkel Truk Hartono and Warung Mbak Tut. The activity was carried out for 2 weeks from January 3 to 17, 2022. Finally the Bengkel Truk Hartono was assisted to create and use a membership program as a promotional step and Warung Mbak Tut used google my business as a marketing medium
Downloads
References
A Buchori, 2014, Manajemen Pemasaran dan Pemasaran Jasa, Alfabeta, Bandung.
Daryanto. 2012, Pendidikan Kewirausahaan, Gava Media. Yogyakarta.
Kotler, Philip dan Gary, Amstrong, 2016, Prinsip-prinsip Pemasaran. Edisi 13.Jilid 1, Erlangga, Jakarta
Pradiani, T. (2017). Pengaruh SistemPemasaran Digital Marketing Terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan. Jibeka vol 11, 46-53.
Purwana ES. Dedi, Rahmi, dan Aditya S. (2017). Pemanfaatan Digital Marketing bagi Usaha Mikro Kecil, dan Menengah (UMKM) di Kelurahan Malaka Sari, Duren Sawit. JPMM Vol.1 Np.1:1-17.
Rana,N.P & et.all (2019), Digital and Social Media Marketing Emerging Aplication and Teoritical Develop- ment .Springer
Stepenh, A.T (2016), The Role of Digital and Social Media Marketing in Consumer Behavior, Elsevier , Current Opinion in Psychology 2016, 10:17–21
Sunarsi, D., Kustini, E., Lutfi, A. M., Fauzi, R. D., & Noryani, N. (2019). Penyuluhan Wirausaha Home Industry Untuk Meningkatkan Ekonomi Keluarga Dengan Daur Ulang Barang Bekas. BAKTIMAS: Jurnal Pengabdian pada Masyarakat, 1(4), 188-193
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Amri Amrulloh, Fachri Aditya
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
