POLA BERFIKIR INOVASI UMKM SINDANG HEULA: KERAMAHAN LOKAL MASYARAKAT KABUPATEN SERANG BANTEN

Ade Manggala  Hardianto; Suheli Suheli; Cepi  Nurhayana; Sam  Sidik; Yusuf  Wibisono; Ana Maulana  Mus; Eva  Muti’ah; Basrowi Basrowi; Bambang Dwi  Suseno

doi:10.53363/bw.v3i2.191

Authors

Ade Manggala Hardianto Universitas Bina Bangsa
Suheli Suheli Universitas Bina Bangsa
Cepi Nurhayana Universitas Bina Bangsa
Sam Sidik Universitas Bina Bangsa
Yusuf Wibisono Universitas Bina Bangsa
Ana Maulana Mus Universitas Bina Bangsa
Eva Muti’ah Universitas Bina Bangsa
Basrowi Basrowi Universitas Bina Bangsa
Bambang Dwi Suseno Universitas Bina Bangsa

DOI:

https://doi.org/10.53363/bw.v3i2.191

Keywords:

Economic Improvement, product innovation, MSMEs, Peningkatan Ekonomi, inovasi produk, UMKM

Abstract

Covid-19 has had an impact on various fields, especially rural MSMEs or middle to lower MSMEs. Many merchants and craftsmen failed to continue their business due to the pandemic. Various efforts have been made to improve community efforts but have not yielded satisfactory results. There needs to be an increase in the ability of the community both in the field of marketing and product innovation in order to compete with other products. The purpose of this community service is to find out the extent of the influence of socialization of MSME product development on improving public opinion. The methods used in community service are socialization and practice. Data collection techniques through pre-test and post-test. The result of this community service is a significant increase in public knowledge about product innovation to increase people's income

Downloads

Download data is not yet available.

References

Adri, F.R. 2020. Pengaruh Pre-test Terhadap Tingkat Pemahaman Mahasiswa Program Studi Ilmu Politik Pada Mata Kuliah Ilmu Alamiah Dasar. Jurnal Menara Ilmu. Vol XIV(no.1). (https://jurnal.umsb.ac.id/index.php/menarailmu/article/download/1742/1491)

Basrowi, B., & Maunnah, B. (2019). The Challenge of Indonesian Post Migrant Worker’s Welfare. Journal of Advanced Research in Law and Economics; Vol 10 No 4 (2019): JARLE Vol X Issue 4(42) Summer 2019DO - 10.14505//jarle.v10.4(42).07. https://journals.aserspublishing.eu/jarle/article/view/4716

Basrowi, B., & Utami, P. (2020). Building Strategic Planning Models Based on Digital Technology in the Sharia Capital Market. Journal of Advanced Research in Law and Economics; Vol 11 No 3 (2020): JARLE Volume XI Issue 3(49) Summer 2020DO - 10.14505/jarle.v11.3(49).06. https://journals.aserspublishing.eu/jarle/article/view/5154

Muna, et.al. 2022. Penguatan Pemberdayaan ekonomi Perempuan melalui Presedensi G20 pada era pandemic Covid-19 pada UMKM Bali. Jurnal Manajemen dan sumberdaya. Vol 1 (No.1). (http://journal.ainarapress.org/index.php/lms/article/view/163)

Marwanto, I. G. G. H., Basrowi, B., & Suwarno, S. (2020). The Influence of Culture and Social Structure on Political Behavior in the Election of Mayor of Kediri Indonesia. International Journal of Advanced Science and Technology, 29(05 SE-Articles), 1035–1047. http://sersc.org/journals/index.php/IJAST/article/view/9759

Soenyono, S., & Basrowi, B. (2020). Form and Trend of Violence against Women and the Legal Protection Strategy. International Journal of Advanced Science and Technology, 29(05 SE-Articles), 3165–3174. http://sersc.org/journals/index.php/IJAST/article/view/11636

Suwarno, S., Basrowi, B., & Marwanto, I. G. G. H. (2020). Technology of Qualitative Analysis to Understand Community Political Behaviors in Regional Head Election in Wates District, Kediri, Indonesia. International Journal of Advanced Science and Technology, 29(05 SE-Articles), 2624–2635. http://sersc.org/journals/index.php/IJAST/article/view/11159

Yulianti, et.al. 2022. Perempuan, Media digital dan penguatan ekonomi di masa pandemic covid-19. Jurnal Pengabdian kepada masyarakat. vol 7 (no.1). (https://journal.umpr.ac.id/index.php/pengabdianmu/article/view/2286)

Zahara, et.al. 2022. Pemberdayaan perempuan pedesaan melalui optimalisasi kreatifitas berbasis produk unggulan bambu sebagai upaya peningkatan ekonomi keluarga. Jurnal pengabdian nusantara. Vol 6 no 2. (https://ojs.unpkediri.ac.id/index.php/PPM/article/view/16189)

Zahrok & Suarmini, 2018. Peran Perempuan dalam Keluarga. Journal of proceeding series. Vol 1 (No.5). ( http://iptek.its.ac.id/index.php/jps/article/view/4422)